When and why did you decide to pursue PR Psychology?

It’s my 24th year in the PR, it’s been most of my life actually, in the private and the public sector. I’ve had to work intensively with speakers, precisely helping with: presentations, publications, introductions, working with a camera. I believe that PR alone isn’t enough to get the best possible results without trauma. The issues that arise during the training usually come from childhood or the upbringing of the trainee, this explains the fact that understanding human psychology deeply provides a helping hand. I got to the conclusion on my own example and got the outcome swiftly, this pushed me to pursue it further in order to reach the foundation. Because of that, I’m still in the process of studying Psychology. Psychology is like an endless sea and I’m evolving more and more as I keep swimming there. To conclude, I’ve come to the thought that if one isn’t improving, they’re going backwards, so this method is unique because it spares some time and gives one a chance to better themselves.

This is a new method, do you have any results so far?
I’ve concluded 6 trainings already, we had more than hundred people registering per day, the demand is really high, because there’s a lot of traumatised people among us, from schools, kindergarten, parents, employers, unlucky connections and relationships. Speakerphobia reaches further than learning how to make a decent speech, I even work with the attendees on learning a perfect greeting, it happens often that they change their names, last names and that’s how the identity is lost. We then proceed to reveal it together in the field and the field itself is really supporting and harmonious. I had a lot of honourable individuals attending, including Nino Popiashvili, Giorgi Lobzhanidze and a well-known poet – Sasha Gvelesiani. Attendees read their own writings and understood that they were mainly looking for the readers' emotion and their reflections on the work. This increases the acceptance and frees the speaker. We listen to the notable speeches of the past, work on the sound, gesture, breath, this is indeed a complex working process. I’ve received some responses, asking me to provide individual training. I believe that I’ll succeed here because this serves a good deed and I have no permission to give up. I was amazed by the responses from the international participants because the trainings were translated by a translator. We had people from Germany, France, England, India. We confessed that we all are orators and this was a big relief for most.

Name the examples of Speakerphobia
Speakerphobia is a fear which equals the fear of dying. It causes an increased heartbeat, arrhythmia, high blood pressure, sweating, headache, the tension in the limbs, indigestion and even vomiting in some cases. To summarize, psychosomatic diseases, which are hard to diagnose.

The problems arise not only in adults but in children too, what would you advise to the parents regarding their kids?
Have some contact with them, the more the better, listen to them. We always believe that we want the best for them and it all seems natural, but if we’re going against their will even a small encouragement, gift or a reproach could damage their psyche.
We’ll go outside the border and I’m ready and willing to help whoever I can reach. I’ll assist everyone who will decide to join to find themselves in a family, kindergarten, school and in the body.
Now the price is 50 lari, from every attendee 15 lari is donated to the stomatological care of persons with disabilities. It’s obvious that the work itself has its expenses, but Georgian Educational Center supports me and we believe that we’ll find people who won’t abandon us in this important matter.

Future plans
We’ll go outside the border and I’m ready and willing to help whoever I can reach. I’ll assist everyone who will decide to join to find themselves in a family, kindergarten, school and in the body.